The Short Version: Cornerstone shares and provides quality men’s toiletry supplies to 170,000+ consumers in U.K. Its shaving services and products, skincare range, hair-loss treatments, and membership containers give guys the opportunity to update their day programs and bridegroom themselves to appear and feel their finest. If you’re buying a special gift for a boyfriend, spouse, daddy, or bro, you are able to scan Cornerstone’s individualized razor handles and deluxe gift containers for most tips.
My personal date and I was in fact dating just for a few months when their birthday loomed from the calendar. He stated I didn’t have to get him one thing, but i desired to demonstrate that we cared. And so I explored the net for something useful, pleasurable, and personal. After rejecting polo t-shirts and bottles of cologne, I finally decided on a shaving package.
I understood from up-close experience that shaving often irritated my personal boyfriend’s skin, in which he struggled to help keep his face silky-smooth. We provided him several advanced items to produce his everyday shaving ritual much easier to handle, so we both reaped advantages.
U.K. business owner Oliver Bridge founded Cornerstone in 2014 to aid guys and give all of them the shaving and cosmetic services and products to take care of themselves on a unique amount. This business focuses primarily on men’s room convenience, wellness, and comfort.
Throughout the years, Cornerstone has actually widened their line to incorporate everything males need to take care of by themselves and also make a clean start to the afternoon. The internet based shelves function deodorant, hair-loss treatments, moisturizer, multi-vitamins, mouthwash, plus condoms. Cornerstone operates off a membership product, so members can tailor a delivery routine and restock their most favorite items month after thirty days or year in year out.
Cornerstone has actually delivered over one million purchases thus far this current year, in addition to crowdfunded business has increased a lot more than £8 million.
Vivien Hinds, the PR individual for Cornerstone, said the company’s normal client is actually a “busy working-man whonot have time to go to the shop.” These guys vary in age from 18 to 65, as well as enjoy having a good service like Cornerstone to their rear.
The Luxury present container Can fulfill All Shaving Needs
The Cornerstone group places many idea and energy inside products. They usually have developed skincare items that tend to be vegan-friendly and cruelty-free, and’ve created shaving registration cardboard boxes to really make it more comfortable for guys to keep their bathroom cupboards stocked with all the proper materials.
In accordance with Vivien, 92per cent of clients are males, and 8per cent are women that tend to be shopping for themselves or on behalf of the guys in their schedules.
The blissful luxury Gift Set is among Cornerstone’s most widely used things, especially round the breaks. The package consists of a customized chrome shaver handle, 6 German designed shaver blades, pre-shave scrub, as well as other delicate cosmetic services and products. The present ready also contains a voucher for a price reduction from the client’s very first membership order. Like that, the present is not only a one-time thing because it can encourage a day-to-day health routine.
The Cornerstone membership will be easy to manage online. Clients can tailor the time and items to suit their requirements, preferences, and schedules.
“there is a constant need to bother about modifying the plan or running out of stuff or nipping out to the store,” Vivien stated. “it is possible to totally modify it to your self which merely tends to make things less complicated for our users.”
Whether you’re providing the guy a fully stocked membership field or a razor handle with his initials onto it, you can easily browse foundation’s product line for revolutionary and good ways to indulge yourself or your guy. The completely stocked membership cartons, tailored razor manages, and quality cosmetic services and products set personal comfort 1st.
Drawing From associate suggestions to introduction unique Products
Cornerstone provides over 170,000 people. Him or her make use of Cornerstone products regularly and provide useful feedback on staff. The firm prides itself on becoming people-powered â after all, it had gotten the beginning through crowdfunding â plus it incorporates customer feedback into its manufacturing procedure.
Since group seeks to launch new drug services and products, it utilizes its users so that them know what direction to simply take and what kinds of items will resonate with regards to customer base.
“we absolutely love this company. First-class services support service is actually first rate.” â Trustpilot review of foundation
“We make use of our people to try services before we launch them,” Vivian revealed. “Thus, we understand once we would produce the last product, we’re producing something that our consumers wish â not what we desire and other men and women want. Its entirely member-focused.”
Lots of fb critiques mirror the satisfaction built into the products. “products are brilliant,” said Stephen A. “I’m pleased to state i am part of the Cornerstone number of customers, and I’ll be buying a lot more of their products in my next field!”
Another fb reviewer stated Cornerstone’s shaver is actually their all-time specialty. “i am shaving for 32 many years, and that I can rather with confidence state, without any concern, your shave using the Cornerstone was actually the quintessential comfy and gratifying shave I’ve ever endured,” he said. “i am definitely delighted with my choice, a determination well made, albeit one I wish I would produced sometime ago.”
Also, 74per cent of Trustpilot reviews rate foundation as excellent, and another 15per cent say they can be fantastic. “very energizing having a business that appreciates support service,” John published. “Please continue the good work, Cornerstone, and you’ll have our very own business for some time.”
Earlier in the day this year, Cornerstone launched treatments for male impotence and balding. Seeking the future, the team plans to always help males nationwide by more broadening their unique array of health and well being items for males.
Foundation at this time has numerous jobs in the offing, yet it will continue to listen to clients to generate brand-new some ideas and pleasure. “We utilize the people’ comments every step for the method,” Vivien told us. “We listen, we adjust, therefore leave members experiencing heard and appreciated.”
A People-Powered business Based in main London
Oliver Bridge created Cornerstone in July 2014 because the guy desired to make one’s morning shaving program less of a pain. The guy sat down at his kitchen table and created an agenda to have top-notch skin-care and shaving services and products into the fingers of the hectic Londoner.
Due to the energy of crowdsourcing, his business became fast and turned into one of the most prominent and recognized self-care item vendors from inside the U.K.
Nowadays, Cornerstone has a team of 24 enthusiastic and vibrant people that are passionate about the company’s purpose.
“It really is a good company to focus for,” Vivien informed us. “We’re people-powered, therefore we have a fantastic customer care team and fantastic energy.”
Vivien did at Cornerstone for almost 3 years, and she mentioned she likes the work-hard, play-hard tradition from the company. Foundation organizes personal activities, including weekly delighted several hours and mini-golf tournaments which get everyone else laughing and having a very good time in their back many hours.
Downline have the freedom to set unique hrs and work from home sometimes. There is hierarchical control program. As an alternative, people are respected to obtain their work accomplished.
The office keeps an amiable environment with music playing inside back ground while everyone operates in the wild format. Sometimes the company brings in steak lunches and other snacks to enhance spirits. During significant activities competitions, the Cornerstone group will take their unique laptop computers inside home, put up a projector, and view the match while they work.
“its a truly great society and ecosystem to be in,” Vivien mentioned. “Because we’re fairly tiny, you will see your effect as well as how work helps the business enterprise. Many people are known due to their dedication at the same time.”
Cornerstone brings Quality items to Your Door
Sometimes it could be difficult to find an excellent present for an important additional. If you wish to imagine outside the polo-shirt package and give him something he’ll make use of everyday, you should look at buying Cornerstone subscription box for this special guy inside your life.
A Cornerstone shaving kit is actually an enjoyable gift as it allows men to improve their unique shaving encounters. My sweetheart appreciated my personal initiatives to indulge him on their birthday, in which he began making use of pre-shave and aftershave services and products to soothe razor burn from his epidermis. Within a few days, he looked much better, smelled better, and believed much better.
Cornerstone provides numerous luxury toiletry items to assist males have a look their finest on their subsequent date night. In relation to high quality cosmetic, this provider provides the goods.
“A huge focus for all of us is guaranteeing all of our members are happy,” Vivien said. “nowadays individuals are thus hectic, therefore we do whatever we can to help make their particular live simpler by automating the bathroom for men, whilst continuing to develop top-quality products.”